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Process

What is a Brand Parallel?
Brand Strategy | Process

What is a Brand Parallel?

The Brand Parallel is an exercise we developed to get us beyond the mundane, overused tropes of a client’s industry and to draw inspiration from other well-executed brands.

Its ultimate purpose is to creatively inform and speak to the brand’s visual elements as well as non-visual elements such as brand messaging and tone of voice.

Read Article What is a Brand Parallel?Continue

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