This is why you want Traction.
We help durable companies with valuable brands that need to solve new problems and close gaps between generations.
We brazenly champion the future. Unafraid of uncertainty. Comfortable in unfamiliar territory. Sure-footed through change.
We believe that rigorous curiosity and optimism are the only paths to originality and innovation.
There is always a better way. We are curious enough to find it.
Our viewpoint is that marketing is vastly more effective when it builds emotional bridges.
Through aspirational storytelling, we connect values and beliefs to motivations and behaviors.
We span the gap between rational thought and unconscious decision-making.
Moving a brand forward requires Traction.
Here’s how we do that.
Structured discovery with leadership eliminates disconnects to uncover a new vision and drive progress.
We develop data-driven, archetypal customer personas to inform the story.
The story is planned and crafted to carry the newly invigorated company vision.
The vision is projected into new territories where the desired consumer archetypes can be found.
Relevancy and resonance are tracked and measured to reveal opportunity and spark iteration.
We guide companies into Brand New Territory™.
What is Brand New Territory?
It’s the negative space in a competitive landscape where one can stand out and win effortlessly.
It is an active noun. A call-to-action urging you to charge forward and never settle. Because if you aren’t moving forward, you are in fact moving backward.
And it’s a state of being where your business can create its own rules and write its own future.
It’s where you’ll find and mold your future customers. And it’s where you own your own space, compete less, sell more, and amplify profitability.
More specifically, it’s where a niche marketing strategy that drives exponential business growth lands you.