Traction Marketing is a branding and marketing firm helping multi-generation brands navigate the future.
What makes us uniquely different?
Longevity. A rarity in our line of work.
Not just because we’ve been in business for more than 45 years. And not because we’ve worked with clients for 30 & 40+ years. But because in both of those, we’ve remained relevant while ensuring our clients do, too.
Traction Marketing is a branding and marketing firm helping multi-generation brands navigate the future.
What makes us uniquely different?
Longevity. A rarity in our line of work.
Not just because we’ve been in business for more than 45 years. And not because we’ve worked with clients for 30 & 40+ years. But because in both of those, we’ve remained relevant while ensuring our clients do, too.
We’ve done deep branding and marketing work with multiple industry-leading companies through generations of leadership.
We map out and execute strategic plans with companies navigating those transitions. And we ourselves have endured two generations of ownership and more industry shifts than we care to count.
We help our clients forge relationships with new markets and traverse generations of customers. And we’ve stood the test of time ourselves.
We seek businesses that are up against challenges in doing the same.
Our Capabilities
Brand Strategy & Positioning
Marketing & Content Strategy
Creative Direction & Art Direction
Identity Design & Management
Media Direction & Buying
Website Design & Development
Search Marketing & Optimization
Social & Digital Marketing
Email & Content Marketing
Photo & Video Production
Sound Design & Audio Production
Copywriting & Graphic Design
We’ve done deep branding and marketing work with multiple industry-leading companies through generations of leadership.
We map out and execute strategic plans with companies navigating those transitions. And we ourselves have endured two generations of ownership and more industry shifts than we care to count.
We help our clients forge relationships with new markets and traverse generations of customers. And we’ve stood the test of time ourselves.
We seek businesses that are up against challenges in doing the same.
Our Capabilities
Brand Strategy & Positioning
Marketing & Content Strategy
Creative Direction & Art Direction
Identity Design & Management
Media Direction & Buying
Website Design & Development
Search Marketing & Optimization
Social & Digital Marketing
Email & Content Marketing
Photo & Video Production
Sound Design & Audio Production
Copywriting & Graphic Design
A business. A family. A force. And a solution.
You don’t end up with this kind of team by accident.
Like a story passed on through generations, our mix of people has evolved over the years. What has been constant is that our people are dedicated to their craft.
Like, seriously dedicated.
It all starts by hiring amazing people instead of resumes and credentials. Then empowering and trusting them to champion their roles and do amazing work. We have the perfect mix of visionaries and pragmatists. Boomers through Gen Z’ers who love what they do and do it daily.
We pride ourselves on building long-lasting relationships and staying ahead of the curve.
Above all, our people have the experience and vision to help you grow your market share and connect with your customers.
Tyler Smith
Owner + Creative Director
Randy Nichols
VP/Accounts
Remi Scott
Art Director
Michaela Wheatley
Content Strategist
Debra Davis
Media Director
James Tyler
Web Developer
Chris Smith
CD of Photo/Video
Christopher Lovrien
Account Executive
Angie Krizer
AP/AR/HR
Kathy Smith
Co-Owner