The one thing that makes us uniquely different is longevity.

Not just because we’ve been in business for more than 45 years. And not just because we’ve worked with clients for 30 & 40+ years. But because in both of those, we’ve remained relevant while ensuring our clients do, too.

We’ve done deep work with multiple large, industry-leading companies that have generations of leadership. We’ve helped those companies navigate those transitions. And we ourselves have spanned two generations of ownership.

We’ve pushed our clients into new markets and across generations of customers. And we’ve stood the test of time ourselves.

We now seek businesses that are up against challenges in doing the same.

So, why Traction?

We are the partner you want when you are a durable company with a valuable brand that needs to close gaps between generations.

We brazenly champion the future. Unafraid of uncertainty. Comfortable in unfamiliar territory. Sure-footed through change.

We believe that rigorous curiosity and optimism are the only paths to originality and innovation. There is always a new and better way. And we are curious enough to find it.

Our viewpoint is that marketing is vastly more effective when it builds emotional bridges.

Through aspirational storytelling, we connect values and beliefs to motivations and behaviors. We span the gap between rational thought and unconscious decision-making.

We guide companies into Brand New Territory™.

here’s how we do that.

step one

Structured discovery with leadership eliminates disconnects to uncover new vision and drive progress.

step two

Data-driven, archetypal customer profiles inform the story.

step three

The story carries the newly invigorated company vision.

step four

The vision is projected into the new territories surrounding the future consumer.

step five

Relevancy and resonance are tracked and measured to reveal opportunity and spark iteration.

Moving a brand forward requires Traction.

A business. A family. A force. And a solution

You don’t end up with this kind of team by accident.

Like a story passed on through generations, our mix of people has evolved over the years. What has been constant is that our people are seriously dedicated to their craft.

It all starts by hiring amazing people instead of resumes and credentials. Then empower and trust them to champion their roles and do amazing work.

We have the perfect mix of visionaries and pragmatists. Boomers through Gen Z’ers who love what they do and do it daily. We pride ourselves on building long-lasting relationships and staying ahead of the curve. Above all, these people have the experience and vision to help you grow market share and connect with your customers.