The Right Fit

New business opportunities, however enticing or blasé they might sometimes be, can get us excited about the prospect of bringing on new work. We love what we do and it is easy to want to do it for someone different.

The challenge is to not waste our time (responding to faceless RFPs), or the time of a prospect (answering all our qualifying questions), in those opportunities. While we love taking on and learning about new clients, we simply cannot help every company that reaches out to us. Some need things we can’t do. More want things we won’t do. Others aren’t going to be willing to do what we advise them they need to do.

Instead of talking through projects and the work at hand, we focus on finding the right fit. That’s what we want, and ultimately what we want for our clients. There’s an agency for every company and a client-type for every agency.

So if you are wondering what might make a company the right fit for us, here’s how we begin lining things up.

We’ve made these as simple. To the point. And as difficult to misunderstand as possible.


You are considerate and personable with us. We’ll be the same!


You don’t hide important stuff from us, like your budget. We won’t hide how we charge.


You want us to do things for you that you can’t do, therefore you won’t even try.


You think long-term about the relationship we are working to build. We do our half of the building.


You plan to listen to us and expect us to listen to you even more.


You understand you’ll likely pay more for what you want, compared to what you need.


You not only want something that hasn’t been done before but you expect it.


You hate the thought of paying for our time but are happy to pay for the results.


You will be disappointed in us when we don’t push you toward the goals you will set for us.


You believe us when we have data to support our insights, as well as when we don’t.


You get that it’s not personal. It’s just business. Because getting traction requires friction.

Again, there’s a marketing firm out there for everyone. And each one has a different right-fit client type.

So, if this list resonated and you’d still like to have a conversation about the value we could help you generate, then we should talk and find out if we’re the right fit for you, too.