Reading Time: 2m 6s

Color is an amazing tool for design and marketing when handled correctly.

Just like selecting paint colors for the interior of your home to set a tone, colors used in logo design set the tone for the brand. Are you wanting to achieve a relaxed mood? Maybe go with soft neutral tones. How about a youthful, energetic, and bold look? Brighter complimenting colors will do.

The Colors of nJoy Vision

When the branding effort for nJoy Vision started, we knew the type of feeling we wanted to convey: fresh, modern, and vibrant.

The Colors of LEVEL Urban Apartments

A unique color scheme can make a powerful brand even more so. For LEVEL, the combination of a soft inviting palette infused with tones of industrial rigidity resonates with an audience both masculine & feminine.

Color Usage

With a unique color scheme, a powerful brand can seem even more so. For nJoy Vision, we developed a custom palette combination that evokes the brand’s most inviting attributes. And with enough thought and foresight, you can plan how to use the colors to create lasting impact.

Crafting a Solid Color Palette

  • Always be aware of the harmony between the brand and what they represent. Being off base with your color palette can change the way the brand is perceived. Can you imagine UPS as a power red?
  • Consider the target market for the company and study up on their values and demeanor if possible. Color that speaks successfully to millennials usually doesn’t communicate well with baby boomers.
  • Research competition to try and stand out.
  • Make careful selections that don’t become outdated or obnoxious over time. Logos can be redone but color palettes, imagery, and the expression of culture builds equity in the long haul.

Where I Find Color Inspiration

1. Use ColorClaim

Color Claim is a free resource created in 2012 by Tobias van Schneider with the goal of collecting & combining unique colors. There’s also a handy Creative Cloud and Sketch importer.

2. Sample Colors From a Photo

This can be a fun thing to show during brand presentations. Find a photo that expresses what the brand you’re working on is trying to convey and sample the colors from it.

3. Browse Dribbble for Unique Color Pairings

This one seems like a no-brainer, but Dribbble is full of incredible talent that can help a designer focus on a specific style or color palette.

4. Use Adobe’s Free Color Resource — Adobe Color CC

Create your own color palette, share, it, save it, import it, love it.