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Last month we found out what it feels like to bring home the Best of Show award at the Oklahoma ADDY Awards – more about that here. Now we’re ready to give some context and background into what went into producing the winning campaign Fly Like You Mean It for 30-year client, Air Tractor.

It’s a healthy mix of having a team that knows what needs to be done (and then goes above and beyond), and more than 1,000 hours of planning, shooting, editing, writing, developing, publishing and more.

Enjoy this peek into the challenges of marketing such a unique product and doing it in a way that captured the attention.

A huge THANK YOU to the Oklahoma City Ad Club for putting together such a great ADDY Awards event, and massive props to all the other OKC creatives who entered. We’re just honored to be a part of this industry and market.